Tag Archives: fancy colored diamonds

Fancy red diamond - heart shape

The variety of fancy colored diamonds

They say “diamonds are a girls’ best friend” and there are some breathtakingly beautiful diamonds out on the market. Those white gleaming diamonds available in a variety of sizes and cuts, but have you ever seen or even heard of the variety of fancy colored diamonds?

Fancy red diamond - heart shape Diamonds can come in twelve different colors such as yellow, pink, blue, green, orange, brown, gray, purple, red, fancy black and fancy white. The color of the diamond is made due to different defects in the crystal lattice of the stone. These defects influence the optical transparency along with the addition of chemical impurities found in the stones’ composition all create the multitude of color variations.

Defining the diamond and calculating the price

Unlike their colorless diamond counterparts, fancy colored diamonds are not held up to the standards of the typical 4C’s (carat weight, clarity, color and cut) when it comes to defining the diamond and calculating the price or value of the diamond.

Traditionally, the lack of color is what makes diamonds so popular and sought after, but in recent years the popularity of colored diamonds has grown. Women want something unique, something defining of their personality instead of the traditional colorless diamond.

Fancy colored diamonds shapes

Fancy colored diamonds are available in a variety of shapes or cuts as well, such as heart, oval, round, pear, marquise, emerald, asscher, and even princess cut just to name a few. Besides the common and popular cuts there are also the more unique and harder to find cuts such as novelty step cut, star, shield cut, modified kite step, and briolette cut. These more unique cuts of fancy diamonds tend to be less expensive due to their uniqueness.

The fancy colored diamonds are made for more than just rings as well, you can have the diamond picked separately and find a setting that is just right for you, such as in earrings or even a necklace. So, with all this wonderful knowledge under your belt you can get your special love a truly unique, one of a kind gift for the next holiday, a gift she will cherish for years to come.

Fancy Colored Diamonds and the holiday season

Fancy Color Diamonds and the Holiday Season

As the summer vacation period comes to an end and thoughts start to wander to the critical holiday sales season, what is the state of the American diamond and jewelry market?

U.S. Market Shows Strength Ahead of Holiday Season

The general consensus, certainly according to comments heard at the JCK Show Las Vegas which ended in early June, was that the US market is stable. And at a time when the Chinese market is declining, the stability of the American market is proving to be a crucial advantage for the global diamond business.

Fancy Colored Diamonds and the holiday seasonAccording to reports based on interim government figures, overall U.S. jewelry and watch sales amounted to $5.2 billion. Jewelry sales posted a similar performance, with sales of $4.6 billion.

For the first six months of the year, jewelry sales came in at nearly $29 billion.
The US economy is continuing to show signs of a turnaround. Unemployment and gasoline prices are declining, while stock markets and house prices are rising, and retail sales are becoming stronger.

An unsettled global economy

There is no doubt that the U.S. economy is gaining strength: unemployment is down to 5.3 percent from 10 percent in 2009. Gross domestic product expanded at an annualized rate of 3.7 percent in the third quarter, and the federal deficit is estimated at $486 billion this year, or about a third of what it was in 2009.

Indeed, the United States is one of the bright spots in an unsettled global economy. Much of Europe remains in a rut, with little if any growth. The so-called BRIC countries, Brazil, Russia, India and China, which were seen just a few years ago as being the nations that would push the global economy forward, are today among the most problematic.

Brazil is facing severe political problems due to alleged corruption at the highest levels and Russia is having to deal with sanctions due to its involvement in Ukraine and plunging oil prices which have hammered revenues.  Meanwhile, in India, the picture is mixed, and China is increasingly shaky with its currency being devalued by the authorities to make its exports more attractive and the Shanghai stock exchange crash of June-July seeing trillions of dollars of wealth being destroyed.

In an indicator of the state of diamond and jewelry sales in the United States and globally, Signet Jewelers, which has more than 3,000 stores across the United States and Canada, as well as in Britain, reported that sales grew 15 percent to $1.4 billion during the three months ending August 1, driven by its acquisition of Zale Corporation which took place at the start of last year. Same-store sales, a vital indicator of the health of store sales, jumped4.2 percent while net income rose 7 percent. American consumers paid more for jewelry, Signet said, with the average price at its U.S. Sterling division up 4.2 percent.

Store sales jumped strongly

Meanwhile, Tiffany & Co. reported that second quarter sales totaled $991 million while profit was $105 million. Same-store sales jumped strongly, up 7 percent, and beating analyst estimates of 3.5 percent.

And at online retailer Blue Nile, the firm posted an increase in net sales of 6.7 percent to $113.7 million for its fiscal second quarter which ended on July 5. The retailer’s profit was $2.3 million, more than the $2.2 million it recorded in the second quarter of 2014. Blue Nile reported that U.S. engagement net sales for the second quarter 2015 increased by 7.5 percent to $65.5 million, while U.S. non-engagement net sales for the quarter showed an increase of 3.5 percent to $28.7 million.

“We made good progress on our key initiatives which delivered revenue growth and expanded profitability,” commented Harvey Kanter, Blue Nile Chairman, CEO and President.  Overall, the United States remains the leader of the global economy. Its retail sector is continuously picking up, jobless numbers are declining, and consumer confidence is rising.

For now, all eyes will be focused on the September edition of the Hong Kong Gem & Jewellery Fair to see which way the winds are blowing in the global diamond jewelry trade.

Women shopping for diamond jewelry

Women Buying Their Own Jewelry

A little-noticed trend in recent years in the diamond jewelry sector is the increase in self-purchases of jewelry by women. That comes at the same time as huge numbers of now financially independent women. They have more spare cash than in the past, and are proud of their independence and want solid proof for their own self-satisfaction as well as to show off.

They are now able and willing to buy their own diamond jewelry to prove the level of success they have achieved.

Women know exactly what they want

Women shopping for diamond jewelryIn America, Europe and elsewhere across the world, the conventional structure of households is changing radically. Both the mother and father typically work in full-time jobs today. A look at the figures appears to confirm this: less than 10% of American families live on one income. Moreover, 95% of the decisions made in connection to shopping in America are made by women who carry out almost all the shopping alone.

A 2009 study by the Jewelry Consumer Opinion Council (JCOC) found that 23 percent of self-purchasing women expected to buy jewelry containing diamonds – both white and colored – or colored gemstones or cultured pearls at least once during a typical year, while many women were likely to purchase the jewelry for the sake of fashion. They did not want to simply wait to receive a taste of luxury, especially when they know exactly what they want.

The JCOC report also found that 50% of self-purchasing women will buy a piece of jewelry simply because they like it.

The trend

Self-buying women look for fashion jewelry in earrings and pendants. And local jewelry retailers are responding to the power of women in luxury purchase decisions by offering wish list systems in order to clarify the preference of each woman in the case of an engagement, for example.

Couples are more often shopping together to plan their ring and wedding generally.

The biggest stimulus for the rise of female self-purchasing came from De Beers with its advertising campaign for the right-hand ring: “Left hand is we. Right hand is me. Women of the world raise your right hand.” That was the advertising tagline – and it seems to have struck a chord with women.

“The trend of women buying their own jewelry began with the launch of the tennis bracelet,” according to diamond jewelry analyst Ken Gassman. He said it was about women making a statement about their power to buy themselves their own jewelry.

“The three-stone ring and the right-hand ring were aimed directly at women. That was when female self-purchase really took off,” Gassman said.

Female self-purchase has taken off

Women shoppingFemale self-purchase has taken off as the income gap between men and women has grown, especially in the younger age group. And the jewelry industry needs to attract young women who are more likely to buy for themselves, and to retain them throughout their lifetimes to keep returning to buy jewelry.

Advertising giant J. Walter Thompson, for De Beers in the 1980s, launched the first campaign to encourage female self-purchasing of diamond jewelry. The media firm’s Diamond for Working Women campaign aimed to cash in on the relatively large number of single, working women in the Japanese labor market at the time.

Diamond buying in the country at the time was relatively new, so the ad agency concluded that young female consumers had fewer expectations about receiving diamond jewelry from partners than did their counterparts in the West.

Female diamond jewelry self-purchase has grown globally for more than a decade. No longer seeing it as a gift, women now increasingly buy it for themselves. The Jewelry Consumer Opinion Council (JCOC) found out in a survey a decade ago in the United States that the majority of females who planned to make a jewelry purchase before the end of the year were likely to do it themselves.

What are the reasons for this trend?

Women want to celebrate an important life event, such as a special birthday, or career success, while other women may simply see a particular item that appeals to their tastes or complements their wardrobe.

Females may also buy jewelry as a memento of a place that has special meaning, usually bought on vacation. It may also be bought as a bond with someone the buyer cares about, such as mothers and daughters, or two best friends buying matching jewelry.

Often, the purchase marks an event such as promotion at work, an important birthday or anniversary. Jewelry purchases may also be a strong statement for women who are self-buyers. It has a permanent feel, being made of precious metals such as platinum, gold or silver, and set with the hardest stones known to man such as diamonds and colored gemstones – and that makes a convincing case for purchase.

In addition, the item can be worn repeatedly, with many different outfits and occasions. And, finally, it can be passed on to the next generation.

Where do women buy their own jewelry items?

Almost two-thirds (60 percent) of women buy jewelry at places other than traditional jewelry stores, and the percentage of women buying jewelry online, at department stores and at mass retailers is increasing.

In excess of two-thirds of the women asked said that they had bought jewelry for themselves in the past, and 16 percent planned to do so in the near future. Almost four-fifths of those surveyed said they bought jewelry whenever they saw something they liked, and more than half said they bought it while shopping for others or to celebrate birthdays or accomplishments.

It is difficult to estimate how much the female self-purchase market is worth, partly because of the wide number of of purchasing options in the Internet era, but also because women may often choose the jewelry item but it is paid for by their partner.

The JCOC does not believe that the retail jewelry trade is making enough effort to attract self purchasing women who are now a powerful consumer force in the marketplace.

For example, 66 percent of female self-purchasers in the United States typically will buy new shoes for themselves between two and five times annually, while one in 10 buys new shoes more than five times a year. The situation is similar regarding clothing purchases.

But for jewelry purchases, in a typical year, just two in 10 women bought once a year, while a similar number replied to the survey “not sure” and the same number again said “none.”

Market researchers say the diamond jewelry industry losing a great deal of income by not marketing to modern women.